PSA: About pet adoption

First that all, What's a PSA? Well PSA it's Public Service Announcement Which it's usually employed to transmit a message. It could be a video or a picture, I decided to do a picture about pet adoption. There are many elements that make a PSA. I decided to described some of that elements I used in my PSA. Just a warning I'm not a professional, just an amateur.

Picture:

http://bit.ly/13FdPoW

Audience
The message is designed for all age groups, but specifically to those who love animals and those who are thinking of buying a pet, this is why there is a puppy in the picture.

Context
Displays a puppy with sad and weak which is lying on a table, probably wounded, malnourished or sick because they did not receive the cares it needs. Possibly has been living in the street because it haven't home.

Purpose
Influencing public not mistreat or abandon their pets. Also convince to animal lovers to prefer the pet adoption. The image makes the audience feel empathy for the puppy, and also persuade them to adopt pets.The text displayed "You can change his future" is not very clear at first glance, this is done in order to intrigue the public and want to find out the meaning.

Tone
The tone used in this picture is a puppy where his head is in front of the camera. The focus is her expressive eyes showing sadness and blurs the body because the body of the puppy is not important but which transmits its expression.Arrangement

The main thing in the picture is the expression of the puppy, which is why taking the puppy's head is in the center and everything around the puppy is blurs. So even though the puppy's head it is front the camera, its eyes are not direct what may be perceived as nostalgia for the life he leads, but also hope for a better future.


Text
The text is in the top to be the first to see the audience, but the message is not clear, in this way the audience wonders what is the context and therefore the second you see is the picture of the puppy detective and the audience will decipher the message.

Typography
The font used was used to make the audience feel familiarity with the message, as it is a regular source used in the meme.

Color
The picture color is black and white what it conveys a sense of antiquity and melancholy. The feeling of something old notes that the problem is not new, since for many years the neglect and mistreatment of pets has been a problem.

I hope you like the post and you decided adopt a pet instead of buy one! :'D